IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
Por um escritor misterioso
Descrição
IHOB: What people are saying about IHOP name change to International House of Burgers
IHOb goes back to IHOP, says it 'faked it to promote new burgers
Remember IHOP Changing Its Name to IHOb? It Didn't Work, Say Those Who Claim to Know
Read Wendy's Savage Response To IHOP's Name Change
IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times
Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy's
IHOP acknowledges it faked IHOb name change for publicity
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP changing its name over burgers again, but not to IHOb this time
IHOP executives explain what's really behind the IHOb name change
IHOP changes name back, admits 'IHOb' was fake stunt to promote its burgers
IHOP's Creative Crisis. · What caused the crisis?, by Mallory Fuller
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