Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The Last of Us' Series - Chief Marketer

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A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The  Last of Us' Series - Chief Marketer
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