PDF) Services Marketing: People, Technology, Strategy; 9th edition
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and
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Services Marketing: People, Technology, Strategy, 9th Edition
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PDF) Services Marketing: People, Technology, Strategy; 9th edition
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