Younger gamers display strong and diverse spending behavior across video game touchpoints.
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The merchants of meta: A research agenda to understand the future of retailing in the metaverse - ScienceDirect
Online Marketing: Why Your Video Game Needs It
Why Aren't We Seeing More Diverse Content and Positive Representations in Gaming for Kids?
Does in-game advertising have the potential to bring in the eyeballs and the ad dollars?
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The Who, What, Why, & How of Digital Marketing
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