Elegance and freedom for Fendi Spring/Summer 2024 collection

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Against a décor of giant-sized iconic FENDI bags, FENDI Artistic Director of Couture and Womenswear Kim Jones presented his latest collection in Milan, inspired by a distinctive Italian elegance. “In Rome, there is an elegance in ease and not caring what anybody else thinks – that is real luxury. In this collection, I wanted to reflect that. It is about women who dress for themselves and their own lives, I see it with Silvia and Delfina all of the time. It’s not about the spectacle of being looked at but the reality of wearing and the confidence and chicness that comes with it. It’s not about being something but being someone,” he noted.