Gen Z spends more time on Roblox than TikTok' – how can brands tap into virtual environments?
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Metaverse advertising: rationale, options, metrics, AI
The Gang Grabbing Gen Z's Attention: Are Interactive Experiences The Key?
Insights From Our '2022 Metaverse Fashion Trends' Report - Roblox Blog
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect
Gen Z is Already in the Metaverse - YPulse
STB's Singapore Wanderland in Roblox: Success or marketing stunt?, Advertising
Roblox report: Digital fashion is alive and well for Gen Z
News in Numbers
Augmenting Culture: The Emerging Field of Digital Fashion, by Justin McAfee, 1kxnetwork
TikTok made me buy it
Generation Z: Identity and expression in the digital world, by Benoit Vatere
The Next Big Digital Marketing Trends
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